Tasked with designing a vintage-inspired tattoo parlor identity for Modelo's Houston Texans activation, where fans could receive temporary tattoos of Modelo and Texans branding. The concept required a bold, ornate logo that captured the aesthetic of classic American tattoo shop signage with intricate flourishes and decorative typography.

I designed the "Modelo Tattoo Studio Houston Texans" lockup featuring gold leaf ornamental details and traditional tattoo-style lettering that honored both brands. Beyond the logo, I created two 10x10 foot backwall designs featuring custom Modelo blue wooden panel textures. The tattoo parlor logo anchored the right wall while a Modelo and Houston Texans lockup commanded the left, creating an immersive branded environment for the activation.

All assets were built in Illustrator to maintain crisp vector details at large scale. The activation debuted at the Texans' season opener.