At the intersection of routine and rebellion, I crafted a visual manifesto for Canon that speaks to anyone trapped by their day job. Work by Day, Dream by Night is a raw, seven-day sprint through the duality of modern existence.
Taking multiple roles, I built a visual language transforming frustration into expression. Shot entirely on a Canon EOS R7 paired with a 24-70mm f/2.8 lens, the piece juxtaposes nine-to-five monotony against the electric satisfaction of creative pursuits.
Through gritty attention to visual texture and uncompromising art direction, I constructed a narrative that throws viewers headfirst into passion's emotional landscape. Cutting and assembling the footage in Final Cut Pro allowed me to build precise emotional beats and transitions.
This project showcases my ability to execute with the same authenticity that drives streetwear culture: unfiltered storytelling that refuses to apologize. Work by Day, Dream by Night represents my evolution and philosophy. I create content that connects deeply and makes audiences question why they're waiting to pursue what actually matters.